JA Be Entrepreneurial introduces students to the essential elements of a practical business plan and then challenges them to start an entrepreneurial venture while still in high school.

Students will learn about advertising, competitive advantages, financing, marketing, and product development.

The program is composed of seven sessions, each 45 minutes in length. The program is recommended for students in grades nine through 12. Materials are packaged in a self-contained kit that includes detailed session plans for the volunteer and materials for 32 students.

All JA programs are designed to support the skills and competencies identified by the Partnership for 21st Century Skills. JA programs also correlate to state standards in social studies, English, and mathematics, and to Common Core State Standards.